A dialogue between space and architecture showcased in a new photo series

For the photo shoot featuring the new Ada and Marie sofas, as well as selected classics, the Palace of Culture in Katowice served as the setting for an atmospheric production in which architecture and furniture design engage in a quiet dialogue.

The ensemble of Freifrau designs unfolds in the building’s spacious rooms, whose monumental post-war architecture continues to shape the cultural identity of the Silesia region to this day. As a representative building of socialist modernism, the Palace of Culture combines a clear, powerful architectural language with expansive interiors that are tailor-made for scenic arrangements between object and space.

In this context, Ada and Marie encounter familiar models such as Leya and Ivy, collectively painting a picture of continuity and evolution within the design language. Ada’s clear presence and the embracing form of the Marie sofa enter into a dynamic interplay with the architecture, which simultaneously lends them both tranquility and grandeur.

A collaboration between Art Director Birgit Hoffmann and Pion Studio

Art Director Birgit Hoffmann developed the concept for this production in collaboration with Polish photographer Przemysław Nieciecki of Pion Studio. Przemysław’s visual language is characterized by atmospheric warmth and a quiet, intellectual depth that lends the scenes an almost cinematic intensity. The result is a photo series in which furniture, space, and light appear not merely arranged but interwoven—as a silent interplay of form, object, and architecture.